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Record attendance at the MAHA stand at the industry's leading trade fair Automechanika 2018

19-02-2019

• MAHA set a new visitor record at the Automechanika in Frankfurt and presented the virtual workshop for the first time to the world public in addition to innovative premieres. • On a floor space of 1500 m² and an additional special exhibition area in the Festhalle of 80 m², MAHA presented its range of services as well as the product novelties "MBT CONNECT", "Pit Lifter - 3x telescopic", "The Digital Car Dealership" and the new universal receiver for MAHA wheel gripper ". Frankfurt, September 2018. For the 25th time, the leading international trade fair for the automotive industry for equipment, parts, accessories, management & services opened its doors in Frankfurt from 11 to 15 September 2018. The Automechanika takes place every two years and covers a period of 5 days. This year, Messe Frankfurt registered a record attendance among exhibitors as well as a visitor increase in 2016. A total of around 136,000 trade visitors from 181 countries were included in the fair. The new products received extremely positive response from trade visitors. MAHA used the leading trade fair to present the virtual world of the MAHA workshop for the first time. This new presentation variant allowed the visitors to experience a realistic and true to scale representation of the MAHA equipment, accompanied by a high event character. All components from the product portfolio of MAHA, from brake and chassis testing technology, lifting technology and power measurement technology to exhaust, headlamp setting test and diagnostic technology were visualized in virtual reality. The live demo of the digital brake tester "MBT 2300 CONNECT" enabled visitors to transmit the measurement results directly to the mobile devices by means of "Live Car Ride". In addition, the three-time telescopic pit jack and the newly revised universal mount for the mobile wheeled grab lift of the COLUMNLIFT series in the lifting technology sector were presented as premieres. Gudat Solutions GmbH also recorded a large influx of visitors and was able to present its innovative software solution "Digital Autohaus" to the guests in the specially designed cube. The professional and competent advice of the guests was taken over by the international MAHA stand staff, who performed in a perfect unity. With a concentrated manpower of around 100 people, the MAHA team did an excellent job. A lead increase of 50% compared to the previous year confirmed this impression. The contacts were distributed to two thirds of Germany and one third of foreign countries. MAHA used the Automechanika as a prelude to a stronger start into a new era under the new management. Also, the date of the upcoming Automechanika from 8 to 12 September 2020 has already been noted. MAHA was able to register the fair as a very positive event, and the whole MAHA team is looking forward to the Automechanika 2020.
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